London 6-7 MARCH 2020


Time for the mind


Jo Stroud

Owner & Founder

You might think that running a marathon is an unusual reason for launching a jewellery brand.

When I ran the London Marathon four years ago, I learned that marathons are run with the mind, not the body. My biggest enemy was the voice in my head telling me that I could stop all this pain by just slowing down to a walk. The only way to block out that voice was to repeat positive mantras.

That’s when I realised the power that words have, to change your mindset.

And for me, jewellery is the best way of carrying inspiring words with you – because it is personal – you wear it close to your skin; portable – you carry it with you by wearing it; precious, in what it is made of, or what it means to you; and acts as a prompt or reminder, through the day.

So, I created Mantra Jewellery in 2016, to bring together the power of words with the beauty of jewellery.

I have 14 years’ experience in jewellery, with my retail business, Fabulous; and in 2017, I won the NatWest Everywoman Businesswoman of the Year; while Mantra won ‘Brand to Watch’ at the UK Jewellery Awards.



"Find your Mantra Workshop"


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