Five years ago, three friends and colleagues were working for one of the biggest publishing companies. But we believed there was a better way to create and publish magazines – where the readers were as important as the advertisers, where the paper quality and design were valued and where the words and pictures weren’t always trying to sell stuff, didn’t portray perfection, didn’t tell people what to do and made them feel better, not worse.
So we gave up our jobs, ploughed in our savings and borrowed the rest to set up our own publishing company – Iceberg Press – and buy The Simple Things, followed by Oh Comely two years later. Then, in 2018, we launched Pics & Ink to sell other publishers’ independent, beautiful and useful magazines too. It’s been hard work but the smell of every fresh-printed issue in our hands is a note to self to savour the good times.