London 6-7 MARCH 2020


Time for the mind


Stand: T16

High performing solid shampoo and conditioner, reinvented for the 21st Century. We’re vegan, we’re free from plastic, we’re KIND2 you, and we’re KIND2 the planet.

Consumers want to make more sustainable and ethical choices but are limited by what’s easily accessible, does the job properly and delivers value for money.  KIND2 is a step towards tackling these challenges in one haircare innovation, a more conscious choice, without compromise.

Founded by Sue Campbell, KIND2 is the story of wanting to make a difference. Our products are not only plastic free, but also include no synthetic colours or fragrances, sulphates, silicones or parabens. The range is unisex and designed with specific hair needs in mind, such as sensitive scalp, dry & damaged or volume. Plus our products are not soap based (like many on the market in the UK), so they actually work in hard water.

Our range includes solid shampoo bars: The Sensitive One for sensitive scalps and The Hydrating One for dry or chemically treated hair and a solid conditioner bar, The Restoring One for moisture and shine.

It’s our mission to disrupt the status quo and show how plastic free, soap free and cruelty free haircare can be a new normal.

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

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